SP-10 - Change the Reputation of the Root Canal

Friday, April 19, 2024

11:00 AM – 11:45 AM PT

Location: 518

Earn 0.75 CE Credits

Speaker(s)

Monica Estes, D.M.D, M.S.D.

Owner
Innovative Endodontics
Summerville, South Carolina

Disclosure(s): No financial relationships to disclose

Slides Handouts

Session Host(s)

Nermeen M. Moussa, B.D.S., M.S. (she/her/hers)

Assistant Clinical Professor, Endodontist
University of Illinois at Chicago, Cameo Dental Specialists
Chicago, Illinois

Disclosure(s): No financial relationships to disclose

Presentation Description/Abstract: Most specialists underestimate the importance of the patient experience and the influence of marketing on long-term success. This presentation discusses how to shift your focus to the things that matter most to your patients and ultimately your referring offices. Exceeding your patients’ expectations will result in positive feedback to their general dentist, increased referrals, and a positive reputation in the dental community. This presentation will focus on enhancing the patient experience, procuring positive reviews, and implementing a modern marketing plan.

Learning Objectives:

Provide a modern approach to the patient experience. Send your patients back to their general dentist with a new outlook on the specialist role in their dental care.
Appreciate the importance of online reviews and implement a process to obtain consistent, positive reviews. Train your team and gain confidence asking patients to write reviews.
Implement the fundamentals of a successful marketing program. Determine the quantity, quality, and consistency of referring office touchpoints and differentiate your practice with unique marketing approaches.