FEP-4 - Marketing Your Endodontic Practice

Thursday, April 18, 2024

10:00 AM – 11:30 AM PT

Location: 502 A

Earn 1.5 CE Credits

Speaker(s)

Ace Goerig, DDS, MS (he/him/his)

owner
Northwest Endodontic Specialists
Olympia, Washington

Disclosure(s): Endo Mastery: Ownership Interest (stocks, stock options, patent or other intellectual property or other ownership interest excluding diversified mutual funds) (Ongoing)

Session Host(s)

Mark B. Desrosiers, DMD

Clinical Associate Professor, BU
AAE- Board of Directors
Columbia, Connecticut

Disclosure(s): No financial relationships to disclose

A strong marketing program is the foundation for a successful endodontic practice. It is the key to filling your book, getting easier cases and training the general dentist to stop doing their root canals and refer them to you. In this program we will provide you a step by step process of creating a strong marketing system, hiring and training a marketing coordinator and give you multiple marketing ideas that you can use throughout the year. You'll learn the secret on how to double your referrals from individual doctors.

Learning Objectives:

Describe the steps needed to create strong marketing program.
Describe how to find and train a marketing coordinator.
Identify the key ingredients necessary to run a successful marketing program.